036. The Power of Authentic Branding: How to Build Trust and Connect Online with Liz Ellery | The Johnny Lawrence Podcast
Description
In this episode, Johnny Lawrence speaks with Liz Ellery, a former fashion designer who has transitioned into web design and education. They discuss Liz's journey into web design, the importance of authenticity in branding, and how to connect with audiences through personal storytelling.
Liz shares her unique approach to web design, emphasising intuition and emotional connection, and offers insights on how to present oneself online effectively. The conversation also addresses the challenges of pricing services and the importance of establishing trust through consistent branding.
Takeaways
👉 Liz Ellery transitioned from fashion design to web design, focusing on helping clients establish a strong online presence.
👉 Authenticity is crucial in branding; it helps create a genuine connection with the audience.
👉 Intuition plays a significant role in Liz's web design process, allowing her to capture clients' energy and personality.
👉 Crafting a website involves understanding the client's goals and values to create an authentic representation of their brand.
👉 Personal branding should reflect one's true self, not just a polished image.
👉 Storytelling is essential in branding; sharing personal experiences can help build trust with potential clients.
👉 Pricing services can be challenging, but it's important to charge what you're worth based on the value you provide.
👉 Consistency in branding across all platforms builds trust and credibility with the audience.
👉 Clients often struggle to articulate their value; working with a designer can help clarify their messaging.
👉 Liz's course, 'Designer Life You Love,' focuses on aligning business goals with personal values for authentic success.
Liz’s Website
https://www.elizabethellery.com/
Liz’s Instagram
https://www.instagram.com/elizabeth_ellery/
Website
Johnny’s Instagram
https://www.instagram.com/theselfdevelopmentcoach/?hl=en-gb
The Slavey of Addiction Documentary
https://youtu.be/8j3Nq_lcFlY?si=6I0kXppX9prFFoin
The Self M.A.D.E. Course
https://www.johnnylawrence.co.uk/course
The Self M.A.D.E. Life Audit
United States
